If it's not water, it's not worth saving.

Daylight saving whaaaa?

In the States, for about three weeks before the clocks get sprung forward or felled back, every media source feels it's their sole duty to warn the public about the catastrophe that will occur if they fail to change their clocks before they go to bed. It's printed in calendars, like a major holiday.

Here, I was told exactly once, yesterday, by my BF's mother, that clocks get changed tonight. I have listened intently to the news, confident that I can understand enough Hebrew to discern whether or not someone is talking about a clock, time, losing an hour of sleep (yes, that phrase is important enough to me to understand), etc. Zip, zero, zip, efes. And yet, there's this really annoying ad for saving water that comes on about every ten seconds. Save the Kineret, people, we don't care what time it is!

Maybe the problem is that they don't schedule the clock-changing for Friday night - that is, the night before Shabbat. I remember, growing up, that the reminders for daylight saving time were printed in huge bold letters on the church bulletins the week before, so that come Sunday, no one would be an hour early and stand lonesome in the sanctuary with their own thoughts and tired kids, or even worse, be an hour late and completely miss what God had to say that week. If the synagogues had a stake in this whole time-saving business, perhaps we'd hear more about it so as to avoid any ill-timed prayers.